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  There are few industries out there with as much potential to 

develop loyal, die-hard customers as beauty and cosmetics. 

Beauty products are a staple in bathroom cabinets around the 

world; whether a person is going for an “I woke up like this” 

look or the avant garde “makeup is art you wear on your face” 

feel, just about every woman (not to mention tons of men!) use 

beauty products on the daily.

Which means if you own a beauty or cosmetics line, the potential 

for some serious business is there. But it also means if you 

want to grab that business and take it for yourself, you’re 

going to need to find a way to break through the clutter, jump 

off the shelf at Sephora, and tell your ideal customer “THIS is 

the lipstick for you!” And the best way to do that is your 

[url=http://www.chunglampac.com/]cosmetic packaging[/url].

Your packaging is the first thing the beauty die-hards you want 

to turn into customers are going to see. If your packaging grabs 

their attention and speaks to what they’re looking for, 

they’re likely to take your product home and give it a try. If 

not? It’s likely to gather dust on the shelf.

But how, exactly, do you design the kind of packaging that makes 

your ideal customer scream “I need that blush yesterday?” 

Never fear, 99designs is here with all the information you need 

to design packaging that stands out on the shelf and gets your 

product into your customer’s bag (and, eventually, on their 

face).

Prime before you design

Before you get started with your packaging design, there are a 

few things you want to clarify:

Define your ideal customer

It’s important to know who you’re designing for. Who’s your 

ideal customer? Are they tween girls just as obsessed with 

sparkles as they are with boy bands? Are they women of color who 

want makeup that actually (finally) matches their skin tone? Are 

they men who are masculine… but also want baby soft skin? And 

once you know who they are, what are they looking for in a 

cosmetics brand? What’s going to grab their attention?

Define your brand personality

Just as important as your customer’s identity is your identity. 

What’s your branding? Are you dark and edgy (like Urban Decay)? 

Simple and classic (like Bobbi Brown)? Luxurious (like Dior)? 

Accessible (like Wet n Wild)? Who you are as a brand—and the 

personality you want to portray to your customers—is going to 

determine what design elements you use in your packaging.

Define how your ideal customers are buying your product

You’ll also want to consider how you’re going to sell your 

products. Are you selling online or in store? In small boutiques 

or in large retailers? Your design strategy might change 

depending on where you’re shelling your goods.